Campaign has named “You Either Have It Or You Don’t” ‘Ad of the Day‘ and Ad Age awarded it their ‘Editor’s Pick“.
We created a lively, original jazz track to accompany the films, which star three stylish Japanese nonagenarians – Masuda Aiko (95), Okino Tadashi (92) and Hoshi Michiko (93) – and positions OSU as a modern, lifestyle brand that embraces its Japanese heritage and culture.