In The News: Elvie

We were delighted by the reception for ‘Pumping. Unplugged’ in Press and across social media.

Campaign named it their ‘Pick Of The Week’, The Drum described the track as “infectious” and Fast Company placed it in their ‘Top 5 Ads Of The Week’, saying:

“We can talk about how having to pump milk alone is reason enough for Mother’s Day to be a much bigger holiday than Father’s Day. Or how it’s a product category barely mentioned when it comes to innovation or evolving design. But really it’s about tapping into that Janelle Monáe ‘PYNK’ vibe to make a breast-pumping ad people can dance to.”

See more from AdAge, More About Advertising, Medium, Little Black Book and Shots.

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